@CamilaCoelho – Social Media Strategy & Brand Management
As the Social Media Manager for Camila Coelho, a high-profile influencer and entrepreneur, I worked closely with Camila to strategically manage her personal brand and the promotion of her fashion line, Camila Coelho Collection, sold exclusively on REVOLVE. My role involved developing creative strategies, content creation, and partnership management to enhance her online presence and drive engagement.
Content Creation & Editing: Produced and curated high-quality content for Camila Coelho’s personal social media channels and the Camila Coelho Collection, ensuring a cohesive visual identity across all posts that aligned with her brand image.
Brand & Influencer Partnerships: Led the management of brand collaborations and influencer partnerships, establishing mutually beneficial relationships that expanded her reach and engagement across her platforms.
Content Calendar & Scheduling: Maintained a strategic content calendar, coordinating posts to support key product launches, campaigns, and brand activations while ensuring consistent engagement with her 9M+ followers.
Creative Direction for Camila Coelho Collection: Collaborated with Camila to drive the promotion of her fashion line, developing creative concepts, product photography, and campaign visuals to align with the brand’s identity and seasonal trends.
Influencer & Community Management: Managed Camila’s relationships with influencers and followers, overseeing outreach for collaborations and ensuring that all influencer content aligned with her personal and brand messaging.
Social Media Engagement & Growth: Fostered a positive community around Camila’s content, responding to fans and ensuring the account maintained an engaged, loyal following.
In this role, I played a key part in growing Camila Coelho’s digital presence, strengthening her brand partnerships, and ensuring the success of Camila Coelho Collection on REVOLVE, with a particular focus on increasing engagement and brand visibility across Instagram, TikTok, and other platforms.
