@Highlightrituals – Social Strategy Overview

I approached High Light Rituals’ content with a focus on enhancing engagement, visibility, and alignment with the crystal community. By tapping into their niche audience and refining the content strategy, I aimed to make the brand more discoverable and shareable while maintaining its spiritual essence.

• Niche Audience Focus – Crafted content tailored to the crystal and spiritual community.

• Shareable & Aesthetic Content – Created visually appealing, engaging posts that resonate with the brand’s audience.

• Educational & Interactive Posts – Shared tips on cleansing, intention-setting, and crystal care.

• Quiz Promotion – Encouraged users to take the personalized quiz to find their ideal crystal.

• SEO Optimization – Used best SEO practices in captions and hashtags to enhance discoverability.

• Content Creation – Proposed high-quality images and videos designed to perform well and reach a wider audience.

• Brand Alignment – Ensured all content remained true to the brand’s aesthetic while increasing engagement.

With this strategy, High Light Rituals can continue to build an engaged, loyal community while increasing reach and sales in a way that feels natural and authentic to their brand.