@WolfieCindy – Social Media Strategy & Brand Management
As the Social Media Manager for Cindy Kimberly, a highly successful influencer turned entrepreneur, I played a pivotal role in managing Cindy's digital presence and executing strategic content creation. My focus was on driving engagement for Cindy’s personal brand, including her fashion line, LOBA, which she creatively directed and sold on REVOLVE.
Content Creation & Editing: Developed and edited visually captivating content for Cindy’s personal account and LOBA line, ensuring that each post reflected her personal style and the brand’s high-quality standards.
Brand & Influencer Partnerships: Managed brand partnerships and influencer collaborations, negotiating deals and ensuring alignment with Cindy’s vision for LOBA and her broader personal brand.
Content Calendar & Scheduling: Oversaw Cindy’s content calendar, carefully planning and scheduling posts to maintain a consistent and strategic social presence while aligning with key brand launches and campaigns.
Influencer & Community Management: Actively managed Cindy’s relationships with influencers, handling outreach, campaign development, and content approval processes, ensuring that all collaborations were cohesive with her personal brand and the LOBA line.
Social Media Engagement & Growth: Drove engagement on Cindy’s platforms, including Instagram, through strategic content, responding to fans, and fostering a positive and active community.
Creative Direction for LOBA: Collaborated with Cindy to highlight the LOBA collection, ensuring its promotion was seamlessly integrated with her personal brand, from product photography to feed curation.
By strategically managing brand partnerships, maintaining a tight content calendar, and driving engagement for Cindy’s personal brand and LOBA, I contributed to her sustained success in both the influencer and entrepreneurial space, engaging her 7M+ followers and growing her brand presence across platforms.
