@L'Academie – Social Media Strategy & Content Management
As the Social Media Manager for L'Academie, a luxury ready-to-wear brand creatively directed by Marianna Hewitt, I was responsible for amplifying the brand’s digital presence and executing content strategies that aligned with its high-end aesthetic. With a focus on monthly fashion drops and luxury clothing collections, I helped grow and engage an audience of 130K+ followers through strategic content creation and meticulous planning.
Content Creation & Photography: Captured visually compelling content for L'Academie’s monthly ready-to-wear drops, ensuring that each product was showcased in a way that resonated with the brand’s luxury-focused audience.
Strategic Rollouts & Content Planning: Coordinated and executed content rollouts around each collection, managing a content calendar to ensure timely and consistent brand messaging across social media platforms.
Copywriting & Brand Messaging: Crafted engaging copy for posts, maintaining L'Academie’s refined voice and aligning with the brand’s luxurious and sophisticated image.
Feed Curation & Visual Identity: Curated a cohesive and aesthetically pleasing feed that highlighted seasonal collections, staying true to L'Academie’s elevated and chic style, while fostering a strong visual identity.
Community Engagement & Interaction: Fostered engagement with followers through thoughtful responses and interactions, cultivating a sense of loyalty and connection with the brand.
Collection Strategy & Execution: Played a key role in planning and executing collection strategies, generating excitement and anticipation for each launch, ensuring every piece was seen by the right audience and maintained the brand's exclusive feel.
Through strategic content management, luxury brand positioning, and effective community engagement, I helped L'Academie grow and maintain its strong presence within the fashion industry, contributing to the brand's ongoing success and engagement with 130K+ followers.
