@HELSAStudio – Social Media Strategy & Content Management
As the Social Media Manager for HELSA Studio, I played a key role in driving the brand’s growth and visibility through consistent content creation, strategic rollouts, and community engagement. Focusing on luxury ready-to-wear clothing drops, I helped curate a visually stunning feed and managed all aspects of content execution for an account with 300K+ followers.
Content Creation & Photography: Captured high-quality content for monthly luxury ready-to-wear drops, ensuring that each product was showcased beautifully while maintaining the brand's sophisticated aesthetic.
Content Rollout & Calendar Management: Organized and managed a content calendar, planning out post schedules and ensuring timely and consistent content rollout across platforms.
Content Approval & Copywriting: Wrote engaging copy for posts, aligning with HELSA Studio’s luxury identity, and worked closely with the creative team to ensure all content was approved and on-brand.
Brand Aesthetic & Feed Curation: Curated a visually cohesive feed, highlighting new collections and maintaining a high-end, luxurious look and feel to attract and retain followers.
Community Engagement & Growth: Managed the account’s engagement, ensuring community interaction remained strong while promoting the brand’s ready-to-wear collections to a luxury-focused audience.
Luxury Drop Strategy: Developed and executed content strategies around each monthly collection drop, driving anticipation and excitement while increasing visibility for each launch.
Through meticulous content creation, strategic planning, and community engagement, I helped HELSA Studio build a strong digital presence, contributing to its continued growth in the luxury fashion market with 300K+ followers.
