@SamiClarke – Social Media Strategy & Community Management
As the Social Media Manager for Sami Clarke, I worked closely with her to create a content strategy that was both authentic and aligned with her personal brand, which centered around fitness, activewear, and her podcast. My role was to help maintain her organic, true-to-self aesthetic while elevating the visibility of her fitness business, activewear line, and podcast through consistent and engaging content.
Content Strategy & Creation: Collaborated with Sami to create content that stayed true to her brand and resonated with her audience, helping her promote her businesses while maintaining her authenticity.
Community Engagement: Managed Sami’s community, including broadcast channels, DMs, and post interactions, ensuring strong connections and conversations with her 600K+ followers.
Content Calendar & Scheduling: Developed and managed a content calendar to ensure regular posting that was consistent with her brand’s messaging and goals.
Copywriting & Messaging: Crafted compelling and on-brand copy for posts and stories to engage her community and align with her fitness and business goals.
Influencer Partnerships & Promotion: Coordinated content that highlighted Sami’s activewear and fitness businesses, helping her maintain an organic connection to her audience while promoting her products.
On-Location Content Creation: Traveled to New York to shoot content on-site, capturing authentic moments that aligned with Sami’s brand and lifestyle.
By collaborating directly with Sami on content creation and community management, I played a key role in growing her online presence to over 600K followers, maintaining a genuine brand voice, and ensuring strategic promotion of her fitness business, activewear, and podcast.
