@REVOLVE – Social Media Strategy & Content Management

As the Social Media Manager for @REVOLVE (6M+ followers), I played a pivotal role in shaping the brand’s global digital presence, executing high-impact activations, and driving audience engagement across Instagram, YouTube, TikTok, Facebook, and Threads.

  • Multi-Platform Strategy & Growth: Managed REVOLVE’s social media ecosystem, leading engagement and audience expansion through data-driven strategies and trend forecasting.

  • International Activations: Developed and executed content rollouts for 30+ international activations, significantly boosting engagement through innovative concepts and SEO best practices.

  • Influencer & Talent Budgeting: Strategically allocated influencer and talent budgets, directly contributing to 25% of REVOLVE’s 1 billion annual impression goal.

  • Content Production: Concepted, shot, and edited high-performing video content across YouTube, TikTok, Instagram, and Facebook, ensuring platform-optimized storytelling.

  • Brand Partnerships & Activations: Led social media strategies in collaboration with Porsche, Venmo, AT&T, 818, Celsius, HWood Group, and The Snow Lodge, maximizing brand exposure and engagement.

  • Cross-Functional Collaboration: Worked with internal teams and external partners to maintain cohesive brand messaging across all campaigns, launches, and influencer partnerships.

  • UGC & Community Engagement: Curated and repurposed high-performing user-generated content (UGC) to amplify brand authenticity and social impact.

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