@FORM & @SHOPFORM – Social Media Strategy & Content Management
As the Social Media Lead for FORM, I managed both @FORM (focused on the fitness app) and @SHOPFORM (dedicated to the brand’s activewear line), overseeing content strategy, audience growth, and engagement across both platforms. I played a key role in establishing the brand’s digital presence from the ground up, executing high-quality content strategies and driving engagement through innovative social media campaigns.
@SHOPFORM
Scaled @SHOPFORM’s social media presence from 0 to 35K+ followers in under 6 months, achieving a 3,400% growth rate through strategic content planning and audience engagement.
Developed and implemented high-converting TikTok and Instagram strategies, driving brand awareness and community engagement.
Created mood boards for 12+ product launches annually, ensuring a strong visual identity aligned with FORM’s marketing objectives.
Designed custom graphics for in-feed posts and stories, maintaining a cohesive and engaging brand aesthetic.
Sourced and onboarded high-engagement influencers, leveraging both new talent and personal network connections to amplify brand reach.
Managed influencer partnerships end-to-end, from outreach to execution, ensuring content aligned with campaign goals.
Graphics
@FORM
Managed and maintained the FORM account, overseeing daily analytics, content production, and performance tracking to refine strategy and optimize engagement.
Planned and executed campaign shoots with top photographers and videographers, ensuring impactful storytelling across social platforms.
Concepted, shot, and edited video content across Instagram, TikTok, and other platforms to boost engagement and brand visibility.
Organized contracts and developed creative briefs to streamline influencer collaborations and ensure alignment with FORM’s messaging.
Collaborated with cross-functional teams to ensure cohesive brand messaging across all social channels.
