FORM Coastal Collection – Creative Direction & Social Strategy & Content Creation

Led the creative vision and execution for FORM’s Coastal Collection, ensuring the campaign captured the effortless elegance of coastal living. From location scouting and prop selection to storyboarding and creative direction, every detail was curated to reflect the serene, beachside aesthetic. Oversaw photographer and videographer selection, ensuring visuals aligned with the brand’s storytelling. Developed the social media strategy and rollout, crafting compelling copy and content that highlighted the collection’s versatility—from breezy beach days to laid-back city styling.