FORM The Classics – Creative Direction & Content Creation

Led the content creation and creative direction for FORM’s Classics Collection, drawing inspiration from the Americana spirit to highlight strength, resilience, and effortless style. The campaign focused on capturing the bold, confident, and unapologetically strong attitude of the collection, while staying true to the timeless appeal of classic American fashion. Worked directly alongside influencer @samiclarke, shooting and strategizing content to ensure a cohesive and impactful brand message. Developed a social media strategy and influencer collaboration that amplified the collection’s reach, resonating with a strong and confident audience.