FORM City Basics – Content Creation & New York Campaign

Led the content creation and creative direction for FORM’s City Basics campaign, traveling to New York City to oversee production and capture the essence of chic, versatile loungewear in the heart of the city. Crafted visuals that reflected the movement, energy, and sophistication of city life, showcasing how the pieces seamlessly transition from home to the streets. Worked to contract and strategize influencer partnerships, negotiating and managing collaborations with @acquired.style and @daniellepheloung, aligning the collection with the modern-day girl on the go. Personally shot and creative-directed their campaign content, ensuring a cohesive brand narrative while developing a social media rollout strategy that maximized engagement and reach with FORM’s audience.