Camp FORM – Creative Direction & Strategy

Thrilled to lead the creative direction for the launch of our summer activewear collection, Camp FORM. Inspired by the freedom, fun, and nostalgia of summer camp, the goal was to craft a visual and narrative experience that immerses the customer in that same youthful energy. From selecting the props, shoot location, and models to shaping the overall storyline, every detail was thoughtfully curated to bring this collection to life in a way that feels both playful and effortlessly dynamic.