Holly Scherner

PORTFOLIO

Social Media Guru

Welcome! I am a social media creative based between New York and Los Angeles, and the founder of Prince Productions Media Group, a social media company where artistry meets strategy.

My expertise lies in crafting visually compelling, relevant content backed by a deep understanding of social strategy and data-driven analytics.

Hi, i'm holly

As a Social Media Manager and Content Creator, I’ve spent the past 7+ years shaping digital narratives, from curating strategies and producing content to managing influencer collaborations and large-scale productions. My expertise spans social media strategy, content creation, community engagement, and brand storytelling, always with the goal of building authentic connections and driving business growth.

I’ve had the privilege of leading social media for REVOLVE’s 6-million-follower account, as well as managing private influencer accounts for Sami Clarke, Cindy Kimberly, and Camila Coelho. My background includes developing and executing influencer marketing campaigns, fostering engaged online communities, and optimizing performance through data-driven insights. I thrive in fast-paced environments, staying ahead of trends, and crafting content that resonates across platforms like Instagram, TikTok, LinkedIn, and beyond.

In addition to creative storytelling, I have hands-on experience in building and executing social media strategies that align with business objectives, ensuring a strong, cohesive brand presence. From developing paid and organic campaigns to collaborating cross-functionally with marketing and sales teams, I understand how to leverage social media to drive brand awareness and conversions. I also have extensive experience in influencer partnerships—sourcing, negotiating, and managing relationships to maximize impact. With a deep knowledge of performance analytics, I continuously monitor and optimize campaigns to improve engagement and reach.

Something I’m especially passionate about is my own social media company, Prince Productions Media Group, where I offer private brand and influencer management. Whether it's launching paid campaigns, strategizing for product drops, or ensuring brands’ voices remain strong and consistent, I’m committed to helping brands and individuals grow authentically in the digital space.

Enough about me! How should we create together?

Client List

FORM

Lead Social Media Manager & Content Creator @form + @shopform

REVOLVE

Senior Social Media Strategist & Content Creator @revolve

REVOLVE MAN

Social Media Strategist & Content Creator @revolveman

REVOLVE BEAUTY

Social Media Strategist & Content Creator @revolvebeauty

SAMI CLARKE

Personal Social Media Strategist & Content Creator @samiclarke

HELSA

Social Media Strategist & Content Creator @helsastudio

LOVERS & FRIENDS

Social Media Strategist & Content Creator @loversfriendsla

CINDY KIMBERLY

Personal Social Media Manager & Content Creator @wolfiecindy

CAMILA COELHO

Social Media Manager & Content Creator @camilacoelho + @camilacoelhocollection

L’ACADEMIE

Social Media Strategist & Content Creator @lacademie_

NBD

Social Media Strategist & Content Creator @itsnbd

PROJECT SOCIAL T

Social Media Manager & Content Creator @projectsocialt

LAUREN RASHAP

Personal Social Media Manager & Content Creator @laurenrashap

NUSTAD RANCH

Social Media Manager @nustadfamilyranch